Fifty-three percent of Internet users would replace their cable and satellite TV with broadband TV, if they could get the same TV channels, according to a new Zogby poll, sponsored by Redback Networks, an Ericsson company.
The Zogby poll asked 1006 Americans how they use broadband services, Internet-connected mobile devices and what video and mobile services they would pay for in the future. Among the highlighted findings:
– 53 percent of Americans would replace cable and satellite with broadband TV — 88 percent believe video cell phone calls will become reality within five years — 64 percent of parents would subscribe to mobile TV in cars to entertain kids — 74 percent believe a video-centric Internet may be more dangerous for kids — 55 percent say parents and individuals are responsible for making broadband technology safe — 75 percent agree that it is rude to use a BlackBerry or similar device in a meeting or restaurant — 70 percent said that people can become ‘addicted’ to using a BlackBerry or similar device — 80 percent agree that it should be illegal to use Internet mobile devices while driving — 29 percent feel parents have primary responsibility to make Internet devices safe for kids — 12 percent said they either had or nearly had a car accident checking email on their Blackberry — 5 percent of respondents confessed checking email on Internet mobile devices in the bathroom
“These findings help illustrate how people use broadband and mobile devices today and what they anticipate doing in the future. This poll makes it quite easy to imagine a world where all TV and movie content is portable and two billion cell users become 2 billion TVs or 2 billion TV broadcasters,” said Alan Lippman, chief video architect of Redback Networks, and one of the original creators of Real Audio and Real Video ten years ago.
“Within five years, broadband will be as video-centric as your cable or satellite service, and telephone and high-speed mobile networks may emerge as alternative platforms for triple-play services, delivering greater choice to consumers. There also are emerging revenue opportunities for broadband carriers who meet increasing demand for parental control services.”
About Redback Networks
An Ericsson company since January 2007 , Redback Networks helps manage triple-play services for 50 million subscribers and 15 of the top 20 telephone carriers worldwide. Redback’s multi-service routing platform delivers next generation broadband services such as VoIP, IPTV, On-Demand Video, and on-line gaming. Redback Networks has more than 500 carrier customers worldwide and is based in San Jose, CA. For more information, visit Redbak Networks wabsite.
Source: Redback Networks
